SHEIN U.S. to Restrict Self-Shipping, Mandate Platform Logistics
SHEIN announced that starting June 30, semi-managed and self-operated sellers in the U.S. market will be prohibited from using 'export address shipping' and must place orders through the platform logistics system to standardize logistics performance.
重要な事実は何ですか？
- 1Effective June 30
- 2Restricts export address shipping
- 3Mandates use of platform logistics partners
何が起きたのですか？
SHEIN requires sellers to stop self-arranging logistics shipping after June 30, with all orders needing to be placed online through certified logistics service providers on the platform. This policy aims to standardize logistics transparency and efficiency, avoiding delays or issues caused by self-shipping. This policy adjustment will further strengthen the regulation of the logistics process, ensuring consumers receive their purchased goods in a timely manner. The standardization of supply chain management also means sellers must be more rigorous in implementation.
越境ECセラーにとって何を意味しますか？
Sellers relying on virtual warehouses or low-cost freight forwarders must switch to platform logistics quickly, or they will face compliance risks of being unable to ship. It is crucial to adjust logistics strategies in a timely manner to ensure policy compliance. Prioritize contacting platform logistics service providers this week to ensure all orders meet the new requirements.