SHEIN US to Restrict Seller-Fulfilled Shipping and Mandate Platform Logistics
SHEIN announced that, from June 30, US semi-managed and self-operated merchants will no longer be able to use “export address shipping” and must place orders through the platform’s logistics system to standardize fulfillment tracking.
What are the key facts?
- 1Effective June 30
- 2Export-address shipping restricted
- 3Platform logistics partners required
What happened?
SHEIN requires merchants to stop arranging shipments independently after June 30; all orders must be placed online through platform-certified logistics providers. The policy is intended to improve the transparency and efficiency of logistics fulfillment and reduce delays or problems caused by independent shipping. The adjustment will strengthen oversight of the logistics process and help ensure that consumers receive purchased goods on time. Standardized supply-chain management also requires sellers to execute fulfillment more rigorously.
What does this mean for cross-border sellers?
Sellers relying on virtual warehouses or low-cost freight forwarders should switch to platform logistics promptly or face compliance risks that could prevent shipment. Highest-priority action: contact platform logistics providers this week and ensure all orders meet the new requirements.