Shopee Upgrades Cross-Border Store Advertising System to Pay Per View
Shopee has upgraded its cross-border store advertising system to introduce a pay-per-view model and optimized its attribution logic. This move aims to track advertising conversion effects more comprehensively and help sellers more accurately assess their ROI on ad placements.
重要な事実は何ですか？
- 1Effective date: June 1, 2026
- 2Core change: Advertising billing shifted from pay-per-click to pay-per-view
- 3Attribution logic: Retains 7-day click attribution, adds 1-day view attribution
何が起きたのですか？
Shopee announced that starting June 1, it will upgrade its advertising system, covering Southeast Asia and Brazil sites. The new system will adjust the billing method for advertisements to pay per view, adding a one-day view attribution to enhance stability in ad placements and accuracy in tracking conversions.
越境ECセラーにとって何を意味しますか？
The change in ad billing logic may impact advertising costs. Sellers should reassess their advertising budgets and utilize new attribution data to optimize their advertising strategies.