Shopee Upgrades Cross-Border Store Advertising System, Switching to View-Based Billing
Shopee has upgraded its cross-border store advertising system by introducing view-based billing and optimizing its attribution logic. The changes are intended to track advertising conversions more comprehensively and help sellers assess campaign ROI more accurately.
What are the key facts?
- 1Effective date: June 1, 2026
- 2Key change: Advertising billing switches from click-based to view-based
- 3Attribution logic: 7-day click attribution retained; 1-day view attribution added
What happened?
Shopee announced that it will upgrade its advertising system from June 1, covering sites in Southeast Asia and Brazil. The new system will change advertising billing to view-based charging and add 1-day view attribution, with the aim of improving advertising stability and the accuracy of conversion tracking.
What does this mean for cross-border sellers?
Changes to the advertising billing logic may affect campaign costs. Sellers should reassess their advertising budgets and use the new attribution data to optimize campaign strategies.