TikTok Shop Bans Use of AI Voices and Pre-recorded Content in Livestreams
TikTok Shop has introduced new regulations prohibiting the use of AI-generated voices, pre-recorded audio, and static images in livestream and promotional videos. This move aims to enhance content authenticity and address declining consumer trust in AI-generated content.
重要な事実は何ですか？
- 1Ban on AI-generated voices
- 2Ban on pre-recorded audio
- 3Ban on static image content
- 4Applicable to promotional livestreams and sales videos
何が起きたのですか？
TikTok Shop has formally prohibited the use of AI-generated voices, pre-recorded audio, and static images in promotional livestreams and sales videos. The platform clearly differentiates between the use of AI as a production assistant and AI acting in a consumer-facing sales role. This action highlights e-commerce platforms' attention to the trust crisis brought about by AI-generated content, aiming to maintain the authenticity of the business environment.
越境ECセラーにとって何を意味しますか？
Sellers must immediately stop using AI digital avatars or AI voiceovers in livestreams to avoid the risk of violations. It is advisable to revert to real-person livestreams and build brand trust through genuine interactions to meet the platform's higher content quality requirements.