TikTok Shop Bans Use of AI Voices and Pre-recorded Content in Livestreams
TikTok Shop has introduced new regulations prohibiting the use of AI-generated voices, pre-recorded audio, and static images in livestream and promotional videos. This move aims to enhance content authenticity and address declining consumer trust in AI-generated content.
What are the key facts?
- 1Ban on AI-generated voices
- 2Ban on pre-recorded audio
- 3Ban on static image content
- 4Applicable to promotional livestreams and sales videos
What happened?
TikTok Shop has formally prohibited the use of AI-generated voices, pre-recorded audio, and static images in promotional livestreams and sales videos. The platform clearly differentiates between the use of AI as a production assistant and AI acting in a consumer-facing sales role. This action highlights e-commerce platforms' attention to the trust crisis brought about by AI-generated content, aiming to maintain the authenticity of the business environment.
What does this mean for cross-border sellers?
Sellers must immediately stop using AI digital avatars or AI voiceovers in livestreams to avoid the risk of violations. It is advisable to revert to real-person livestreams and build brand trust through genuine interactions to meet the platform's higher content quality requirements.