TikTok Shop Prohibits the Use of AI Voices and Pre-recorded Content in Livestreams
TikTok Shop recently announced new regulations prohibiting the use of AI-generated voices, pre-recorded audio, and static images in promotional livestreams and shopping videos. The platform aims to differentiate between AI as a production tool and AI directly selling to consumers, requiring that livestream sales be conducted by real people to enhance content authenticity and consumer trust.
重要な事実は何ですか？
- 1Prohibition of AI-generated voices
- 2Prohibition of pre-recorded audio
- 3Prohibition of static image content
- 4Applicable to promotional livestreams and shopping videos
何が起きたのですか？
TikTok Shop has formally prohibited the use of AI voices, pre-recorded audio, and static images in livestream sales and short video promotions. This initiative aims to regulate platform content by clearly distinguishing between AI's auxiliary functions and the selling roles performed by real people, preventing misleading or low-quality AI content from confusing consumers. The rollout of this policy reflects the platform's emphasis on enhancing consumer trust; only real individuals can promote products to boost user purchase confidence. Moreover, sellers should promptly revise their content strategies to avoid penalties for not complying with platform rules.
越境ECセラーにとって何を意味しますか？
Sellers need to immediately review their livestream and short video materials and cease the use of any AI voices or pre-recorded audio, or they may face violations, including account restrictions. It is advisable to adjust operational strategies to return to real-person livestreaming or to utilize content creation that complies with platform regulations.