TikTok Shop Strictly Bans AI Voices and Prerecorded Content in Livestreams
TikTok Shop has introduced new rules banning AI-generated voices, prerecorded audio, and static images in promotional livestreams and product-selling videos. The platform requires livestream selling to be conducted by real people to distinguish AI as a production aid from AI as a direct-to-consumer sales role and to strengthen content authenticity and consumer trust.
What are the key facts?
- 1AI-generated voices banned
- 2Prerecorded audio banned
- 3Static-image content banned
- 4Applies to promotional livestreams and product-selling videos
What happened?
TikTok Shop has formally banned the use of AI voices, prerecorded audio, and static images in livestream selling and short-video promotions. The move is intended to regulate platform content, clearly distinguish AI-assisted functions from the role of human sellers, and prevent misleading consumers with fake or low-quality AI content. The policy also reflects the platform’s emphasis on consumer trust: having real people promote products can better strengthen shoppers’ confidence. Sellers should promptly adjust their content strategies to avoid penalties for violating platform rules.
What does this mean for cross-border sellers?
Sellers should immediately review livestream and short-video materials and stop using any AI voices or prerecorded audio. Violations could result in penalties or account restrictions. Adjust operations toward livestreams hosted by real people and authentic content that complies with platform rules.