TikTok Shop UK Announces New Regulations: Strengthening Supervision on Inactive Stores
TikTok Shop UK will implement a new policy on June 11, requiring sellers to maintain active stores to avoid traffic limits and identity re-verification.
重要な事実は何ですか？
- 1Effective Date: June 11, 2026
- 2Target: Inactive or dormant stores on UK site
- 3Compliance Requirement: Regular login to seller center or updating product information
何が起きたのですか？
TikTok Shop UK announced that a new policy for inactive and dormant stores will take effect on June 11, 2026. The platform will monitor seller logins, product uploads, and edits to assess store activity. Stores deemed inactive will face restrictions and sellers may need to re-verify their identities to resume normal operations.
越境ECセラーにとって何を意味しますか？
Sellers should establish a regular store maintenance mechanism to ensure accounts remain active. It is advisable for operation teams to regularly check the backend to avoid downgrade or suspension of stores due to long periods of inactivity.