TikTok Shop UK Announces New Regulations: Strengthening Supervision on Inactive Stores
TikTok Shop UK will implement a new policy on June 11, requiring sellers to maintain active stores to avoid traffic limits and identity re-verification.
What are the key facts?
- 1Effective Date: June 11, 2026
- 2Target: Inactive or dormant stores on UK site
- 3Compliance Requirement: Regular login to seller center or updating product information
What happened?
TikTok Shop UK announced that a new policy for inactive and dormant stores will take effect on June 11, 2026. The platform will monitor seller logins, product uploads, and edits to assess store activity. Stores deemed inactive will face restrictions and sellers may need to re-verify their identities to resume normal operations.
What does this mean for cross-border sellers?
Sellers should establish a regular store maintenance mechanism to ensure accounts remain active. It is advisable for operation teams to regularly check the backend to avoid downgrade or suspension of stores due to long periods of inactivity.