TikTok Shop UK issues new rules to tighten oversight of inactive stores
TikTok Shop UK will implement a new policy on June 11 requiring sellers to keep their stores active and avoid traffic restrictions or renewed identity verification.
What are the key facts?
- 1Effective date: June 11, 2026
- 2対象: Inactive or dormant stores on TikTok Shop UK
- 3Compliance: Log in to Seller Center regularly or update product information
What happened?
TikTok Shop UK announced that it will implement new inactive and dormant store policies from June 11, 2026. The platform will assess store activity by monitoring actions such as seller logins, product uploads, and product edits. Stores deemed inactive will face restrictions, and sellers may need to reverify their identities to resume normal operations.
What does this mean for cross-border sellers?
Sellers should establish a regular store-maintenance routine to keep their accounts active. Operations teams should check Seller Center regularly to avoid traffic downgrades or store suspension caused by prolonged inactivity.