TikTok Shop Updates Creator Violation Policy, Introduces 90-Day Penalty Mechanism
TikTok Shop has recently released stricter enforcement policies for creators. The new rules set a hard limit of ‘six similar violations within 90 days’. Once this threshold is reached, creators will face removal of e-commerce privileges and frozen commissions, and will no longer be protected by the Creator Health Rating (CHR). This marks a shift from performance-based governance to stricter rule-based enforcement, making compliance checks a matter of survival for sellers reliant on influencers.
重要な事実は何ですか？
- 1Effective date: June 2, 2026
- 2Violation threshold: Six similar violations within 90 days
- 3Penalties: Removal of e-commerce permissions, frozen commissions, permanent account bans
何が起きたのですか？
On June 2, 2026, TikTok Shop updated its creator enforcement policy, specifying the conditions that lead to frozen commissions, removal of e-commerce permissions, and permanent account bans. The most notable change is the introduction of a time-based hard threshold: if a creator commits six violations of the same type within a 90-day rolling window (such as misleading promotions or low-quality content), the platform will immediately take enforcement action, regardless of the creator's current CHR rating. This means that even high-scoring accounts will face severe penalties once they hit the violation limit.
越境ECセラーにとって何を意味しますか？
Sellers must immediately reassess the content compliance of their collaborating influencers to avoid removal of purchase links or delayed commission settlements due to influencer violations. It is advisable to include compliance clauses in cooperation agreements and enhance daily monitoring of influencers’ live broadcasts and short videos to mitigate risks.