Amazon Adjusts FBM Account Health Enforcement
From August 31, 2026, FBM products that trigger account health risks will generally be deactivated individually instead of exposing the entire account to the same risk.
What are the key facts?
- 1FBM-violating products will generally be deactivated individually
- 2New mechanism begins August 31, 2026
- 3Amazon will send a warning email before deactivation
- 4The adjustment mainly applies to U.S. store FBM products
What happened?
Amazon has updated its account health enforcement mechanism for seller-fulfilled products. From August 31, 2026, if an FBM product triggers an account health risk because of metrics such as cancellation rate, late shipment rate, order defect rate, or on-time delivery rate, Amazon will generally temporarily deactivate the affected product rather than impose the same risk on the entire account. Before deactivation, Amazon will send a warning email and display the violation reason and recovery steps on the Account Health page. The adjustment applies to the U.S. store and relevant FBM products; FBA products are not the focus of this change. For Chinese cross-border sellers, the main impact is on multi-SKU and long-chain direct-shipping models: an SKU with poor delivery performance may be suspended, while other compliant products will generally not be taken down at the same time. Sellers should review delivery metrics and assign more reliable carriers and reasonable transit times to key SKUs.
What does this mean for cross-border sellers?
From August 31, 2026, account health risks for U.S. FBM products will generally be applied at the SKU level, and products with poor delivery performance may be deactivated individually. Shift management from the account level to the SKU level, continuously review cancellation rate, late shipment rate, ODR, and on-time delivery rate, and respond promptly to warning emails.
What should sellers do now?
- 1This week, compile all U.S. FBM SKUs and record the cancellation rate, late shipment rate, ODR, and on-time delivery rate for each one in an SKU logistics metrics register, with data and an owner assigned to every SKU.AI Customer Service
- 2For FBM SKUs with elevated metrics, recheck the carrier, handling time, and delivery promise; complete a key-SKU-to-carrier mapping and check the Account Health page for warnings or recovery steps.