Amazon Adjusts U.S. FBA and Referral Fees
Amazon announced its 2026 U.S. marketplace fee adjustments, with average FBA fees per unit increasing by $0.08, or less than 0.5%, and no new FBA fee types being introduced.
What are the key facts?
- 1Average FBA fee per unit increased by $0.08
- 2Average increase below 0.5%
- 3No new FBA fee types in 2026
What happened?
Amazon Seller Central published information on changes to 2026 U.S. marketplace referral fees and Fulfillment by Amazon-related fees. According to the announcement, FBA fulfillment fees will be adjusted, with the average fee per unit increasing by $0.08, or less than 0.5% on average. The changes apply to fulfillment fees incurred by U.S. marketplace sellers using FBA. The platform also stated that no new FBA fee types will be introduced in 2026. The announcement covered the referral-fee and FBA-fee changes as part of the annual fee update, allowing sellers to review the specific rates applicable to their products. The information released primarily addressed the average fee change, the average increase per unit, and whether new fee categories would be added.
What does this mean for cross-border sellers?
The key change is a modest increase in per-unit FBA costs, not the addition of new fee categories. Sellers that focus only on the overall percentage and overlook per-unit margins on low-priced products may face profit risks as volume grows. Highest-priority action: Recalculate post-FBA-fee gross margins by SKU this week and review packaging dimensions and shipment plans.