Amazon Announces 2026 Black Friday and Cyber Monday FBA Inbound Deadlines
Amazon reminds sellers participating in 2026 Black Friday and Cyber Monday to check FBA inbound deadlines and Deal dates, and recommends preparing inventory and logistics in advance.
What are the key facts?
- 1Minimal split shipment inbound deadline: October 21
- 2Amazon-optimized split shipment deadline: October 28
- 3Deal submissions follow the eligibility and dates shown in the Deals Dashboard
- 4Amazon recommends maintaining at least 28 days of ASIN inventory
- 5AWD replenishment inventory can bypass some peak-season FBA capacity limits
- 6No additional peak fees during the peak season
What happened?
Amazon Seller Central issued a new seller reminder for sellers preparing to participate in 2026 Black Friday and Cyber Monday, highlighting FBA inbound arrangements. According to the notice, October 21 is the inbound deadline for the minimal split shipment option, while October 28 is the deadline for Amazon-optimized split shipments. When submitting Deals, sellers must continue to follow the eligibility and dates shown in the Deals Dashboard. The notice recommends maintaining at least 28 days of ASIN inventory and booking carriers in advance, while accurately entering carton counts, weights, and the contents of each carton to reduce the impact of receiving delays or carton-specification errors on promotional inventory. For sellers using AWD, the notice says replenishment inventory can be used to bypass some peak-season FBA capacity limits, with no additional peak fees during the peak season. The reminder is particularly relevant to sellers shipping directly from China, replenishing by sea freight, launching new FBA products, or participating in Deals. Sellers whose inventory has not yet completed inbound processing should assess air freight, transfers from U.S. overseas warehouses, or FBM alternatives.
What does this mean for cross-border sellers?
FBA inbound timing for 2026 Black Friday and Cyber Monday will directly affect whether inventory for Deals becomes available for sale on time, especially for China-direct shipments, sea-freight replenishment, new FBA products, and promotional items. Manage inbound deadlines, 28 days of ASIN inventory, carton specifications, and backup fulfillment options together to avoid missing peak-season sales because of logistics or receiving issues.
What should sellers do now?
- 1This week, filter the FBA ASINs participating in 2026 Black Friday, Cyber Monday, or Deals, check each ASIN’s sellable and in-transit inventory, maintain at least 28 days of inventory, and produce a list containing the ASIN, inventory days, and replenishment status.Procurement List
- 2This week, log in to the Deals Dashboard to verify each Deal’s eligibility and dates, classify the relevant shipments by the October 21 minimal split shipment deadline and October 28 Amazon-optimized split shipment deadline, and create an inbound countdown schedule.
- 3This week, book carriers shipment by shipment for China-direct shipments, sea-freight replenishment, and new FBA products; recheck carton counts, weights, and carton contents; and complete a checklist confirming that shipment details match the logistics documents item by item.Dimensional weight
- 4This week, inventory promotional stock that has not completed inbound processing, assess air freight, transfers from U.S. overseas warehouses, FBM, and AWD replenishment routes separately, and create an executable backup fulfillment plan for each priority ASIN.