Amazon Extends Deal Submission Window for Major Promotion
Amazon said the Prime Big Deal Days deal sourcing window has been extended to September 22, 2026, allowing sellers to continue submitting promotional products while still requiring attention to FBA inbound and inventory requirements.
What are the key facts?
- 1Prime Big Deal Days submission window extended to September 22, 2026
- 2Eligible promotion types include Best Deals, Lightning Deals, Prime Exclusive Discounts, and Coupons
- 3Amazon reminds sellers to monitor FBA inbound deadlines and inventory status
- 4Promotion participation depends on multiple seller and product conditions
What happened?
Amazon recently posted a notice in the Seller Forums stating that the Prime Big Deal Days deal sourcing window has been extended to September 22, 2026. Eligible sellers can continue submitting promotional products for the fall shopping event, gaining additional time for promotion preparation and inventory replenishment. Eligible promotion types include Best Deals, Lightning Deals, Prime Exclusive Discounts, and Coupons. The change does not involve a fee adjustment, but it will affect the operational planning of cross-border sellers participating in Amazon’s fall shopping event. While using the extended submission window, sellers must still send FBA inventory to fulfillment centers in advance and monitor inbound deadlines, inventory capacity, and inventory aged more than 90 days and more than 180 days. The information primarily concerns the US store and sellers participating in Prime Big Deal Days. Participation remains subject to ASIN eligibility, price history, inventory, account health, and delivery performance. For Chinese sellers, brand sellers, and sellers of consumer electronics, home goods, apparel, toys, and gifts that rely on Q4 sales, the main areas of impact include inventory transfers, promotional price calculations, and cash-flow planning. The notice page appears to have been captured recently but does not clearly state a specific publication date.
What does this mean for cross-border sellers?
The Prime Big Deal Days submission window is extended to September 22, 2026. Eligible sellers can continue submitting Best Deals, Lightning Deals, Prime Exclusive Discounts, and Coupons. Use the extra time to verify ASIN eligibility, complete FBA inbound planning, check inventory capacity, and finalize promotional pricing and cash-flow plans.
What should sellers do now?
- 1This week, screen consumer electronics, home goods, apparel, toys, and gift ASINs on the US store for Prime Big Deal Days, verify ASIN eligibility, price history, account health, and delivery performance for each, and create a submission shortlist.Platform Policy
- 2This week, prepare an FBA replenishment sheet for the ASINs under consideration, verify inventory capacity, inbound deadlines, and inventory aged more than 90 days and more than 180 days, flag SKUs requiring transfers or clearance, and produce an inventory disposition list.Procurement List
- 3This week, evaluate Best Deals, Lightning Deals, Prime Exclusive Discounts, and Coupons for each eligible ASIN, review promotional pricing and cash-flow plans, and produce a submission-type and pricing table for each ASIN.Finance