Amazon Extends Prime Big Deal Days Deal Submission Deadline
Amazon has extended the Deal sourcing submission window for Prime Big Deal Days to September 22, 2026, but sellers must still arrange FBA inventory in advance and address inventory supply and aging issues.
What are the key facts?
- 1Prime Big Deal Days submission deadline extended to September 22, 2026
- 2Four promotion types are eligible
- 3Promotional prices do not count toward subsequent promotion price lookback windows
What happened?
An Amazon seller announcement states that the Deal sourcing submission window for Prime Big Deal Days has been extended to September 22, 2026. Eligible promotion types include Best Deals, Lightning Deals, Prime Exclusive Discounts, and Coupons. Amazon also reminded participating sellers to arrange FBA inventory in advance and address ASINs with inventory supply exceeding 90 days or inventory age exceeding 180 days. Sellers may also use tools such as Outlet to reduce peak-season storage pressure. The announcement further clarifies that promotional prices during Prime Big Deal Days will not count toward the 30-day and 60-day price lookback windows for the subsequent Black Friday Week and Cyber Monday. Eligible sellers can therefore adopt more aggressive pricing during the event without directly affecting the maximum permitted prices for later promotions. The change mainly benefits FBA sellers that already have inventory, pricing room, and promotion eligibility, but cross-border sellers must still account for inbound shipment, receiving, and replenishment times because the submission deadline extension does not mean that all inventory inbound deadlines have also been extended.
What does this mean for cross-border sellers?
The Deal sourcing submission deadline has been extended to September 22, 2026, giving sellers with FBA inventory, promotion eligibility, and pricing room another opportunity to enter Prime Big Deal Days. The extension does not necessarily extend inventory inbound deadlines, and ASINs with supply exceeding 90 days or inventory age exceeding 180 days still require priority attention.
What should sellers do now?
- 1This week, inventory FBA stock available for Prime Big Deal Days by store and ASIN, identify products with inventory supply exceeding 90 days or inventory age exceeding 180 days, develop replenishment, Outlet, or liquidation plans for each, and create a handling tracker.Procurement List
- 2This week, calculate post-promotion gross margins for eligible FBA listings and check compatibility with Best Deals, Lightning Deals, Prime Exclusive Discounts, and Coupons. Complete the submission list no later than September 22, 2026.Finance