Amazon Officially Retires 'Social Media Promo Code' Feature
Amazon has officially discontinued the 'Social Media Promo Code' feature since August 6, rendering related exclusive landing pages ineffective. Sellers need to adjust their offsite traffic strategies to use Coupons or standard promotions and reconfigure channel attribution tags.
What are the key facts?
- 1Shutdown date: August 6, 2026
- 2Affected feature: Social media exclusive discount landing pages
- 3Alternative solutions: Coupons, Percentage Off
What happened?
Amazon has removed the influencer-exclusive code checkbox from the 'Create Percentage Off Promotion' page, and the existing social media exclusive discount landing pages will gradually cease to serve. Sellers need to switch their offsite traffic links to Coupons or standard backend promotions as soon as possible to maintain conversion efficiency.
What does this mean for cross-border sellers?
Sellers relying on influencer-exclusive codes for offsite low-friction conversions need to immediately test existing traffic links and adjust marketing tools to prevent conversion loss.