Amazon Renames Supply Chain by Amazon as Amazon Supply Chain Services
Amazon announced in its seller community that Supply Chain by Amazon will be renamed Amazon Supply Chain Services, integrating global logistics, warehousing, and multichannel fulfillment services.
What are the key facts?
- 1Supply Chain by Amazon
- 2Brand renaming and service integration
- 3AGL, AWD, and multichannel fulfillment
- 4Automated supply chain services
What happened?
Amazon announced in its seller community that it is upgrading the former Supply Chain by Amazon brand and related supply chain services. The notice said the service will be renamed Amazon Supply Chain Services, with its scope continuing to cover end-to-end supply chain operations.
The adjustment covers global logistics, warehousing, and multichannel fulfillment services. Amazon Global Logistics, or AGL, and Amazon Warehousing and Distribution, or AWD, are both included in the related service system. Amazon also listed multichannel fulfillment as one of the integrated supply chain capabilities.
According to the seller community notice, the operating settings of the existing services will remain unchanged after the brand adjustment. Amazon said the new service system will further advance automated coordination and provide supply chain services focused on operations at scale. The notice was issued to sellers using the relevant services and did not say that the brand change would introduce new operating procedures.
What does this mean for cross-border sellers?
The renaming indicates that Amazon is placing logistics, warehousing, and multichannel fulfillment within one supply chain service system. A common mistake is to focus only on the brand-name change without checking existing inventory, fulfillment, and fee settings, which can lead to management gaps later. Highest-priority action: log in to Seller Central this week and verify the service status and fees for AGL, AWD, and multichannel fulfillment item by item.