Amazon Requires Labels for AI-Generated Human Images and A+ Content
Amazon updates compliance policy requiring sellers to add specific labels in XMP metadata when uploading images or A+ content containing AI-generated human representations to enhance content transparency.
What are the key facts?
- 1Label required for AI-generated human images
- 2Use 'contains-synthetic-performer' metadata label
- 3Exemption for real people and non-realistic AI images
What happened?
Amazon has recently updated its policy, stipulating that sellers using AI-generated realistic human images must add the keyword 'contains-synthetic-performer' in the XMP metadata of the image files. Real photographs or AI-edited real people, as well as non-realistic AI images, are exempt from this labeling requirement.
What does this mean for cross-border sellers?
Sellers need to check their existing product image galleries to ensure that AI-generated content complies with the new requirements to avoid listings being removed or de-ranked for non-compliance.