Amazon Requires Sellers to Label AI-Generated Images
Amazon has updated its content compliance rules, requiring sellers to add the ‘contains-synthetic-performer’ label via XMP metadata to product images and A+ content that include AI-generated characters. This regulation aims to enhance transparency in AI-generated content; failure to comply may lead to compliance risks.
What are the key facts?
- 1Effective date: July 27, 2026
- 2Requirement: AI-generated images must have XMP metadata
- 3Keyword: contains-synthetic-performer
What happened?
Amazon has updated its content compliance rules, requiring sellers to label any product images and A+ pages that contain AI-generated characters with the XMP metadata tag ‘contains-synthetic-performer’. This regulation will take effect on July 27, 2026, and aims to enhance content transparency, ensuring consumers can distinguish between real and AI-generated content. Sellers who fail to label as required will face compliance risks.
What does this mean for cross-border sellers?
Sellers should carefully review product images and, if using AI-generated models, ensure they add the required metadata to avoid compliance issues with their listings. It is advisable to promptly update relevant product pages to ensure complete information.