Amazon Requires Sellers to Tag AI-Generated Images of Real People
Amazon updates compliance policy, requiring sellers to add specific tags in the metadata of images containing AI-generated images of real people. Failure to tag appropriately may lead to listing violations. Sellers are advised to audit existing AI materials immediately to ensure metadata completeness and avoid compliance issues affecting account health.
What are the key facts?
- 1Effective Date: July 27, 2026
- 2Requirement: Use IPTC-compatible editor to add metadata
- 3Key Term: contains-synthetic-performer
- 4Scope: Product images and A+ pages featuring AI-generated images of real people
What happened?
On July 27, 2026, Amazon updated its content compliance rules, mandating sellers to add metadata tags in product images and A+ content that contain AI-generated images of real performers. Sellers must use IPTC-compatible tools to write the "contains-synthetic-performer" tag in the XMP field. This requirement does not apply to purely real people, non-realistic figures, or images without people.
What does this mean for cross-border sellers?
Sellers must immediately review all AI-generated model images to ensure metadata compliance, or face the risk of listing removal. It is recommended to establish a management ledger for AI materials to prevent metadata loss during file export processes.