Amazon Sellers Face Repeated Obstacles During Identity Verification
Multiple Amazon sellers report delays, system errors, and repeated rejections during recent identity verification related to the INFORM Act.
What are the key facts?
- 1INFORM Act identity verification
- 2Review delays and system errors
- 3Seller information verification obstacles
What happened?
Industry media reported that multiple third-party Amazon sellers have recently encountered difficulties verifying their identity and business information. The verification relates to the U.S. INFORM Consumer Act, which requires platforms to verify seller information. Sellers must submit identity documents, business information, and account-related bank account and tax identification details. Some sellers said their submissions were delayed, generated system errors, or triggered repeated requests for additional documents. Others reported that the information they submitted did not pass verification on the first attempt. The report said Amazon has continued verifying seller account information, with sellers paying close attention to the platform’s checks for completeness and consistency. Industry observers cautioned that missing or expired documents, or inconsistent information across accounts, may lead to repeated reviews. Sellers should monitor verification notices from the platform and subsequent requests.
What does this mean for cross-border sellers?
Amazon identity verification is no longer merely a one-time registration step; inconsistent information can delay review and create account-operating risks. A common mistake is preparing only a business license while overlooking consistency across payout accounts, tax information, and the legal entity name. Highest priority: review the account entity, banking, and tax information in the Seller Central account item by item this week, and retain submission records.