Amazon Updates Delivery Policy for Amazon Business
Amazon announced that, starting September 30, 2026, the on-time delivery rate requirement for Amazon Business orders will be raised to 90% or above, aimed at ensuring a better purchasing experience for business customers. Sellers who fail to meet this standard may face account performance risks.
What are the key facts?
- 1Effective date: September 30, 2026
- 2New regulation: Business order on-time delivery rate must reach 90%
- 3Goal: Enhance business customer satisfaction
What happened?
Amazon has updated its delivery policy for business customers, requiring sellers to maintain a 90% on-time delivery rate for FBM orders by September 30, 2026, to ensure stability in corporate purchasing. Sellers who fail to meet this standard will face account performance risks, affecting their sales opportunities and customer satisfaction. Amazon hopes this policy will enhance the shopping experience for business customers and increase their trust and reliance on the platform.
What does this mean for cross-border sellers?
Sellers primarily serving business customers should reassess logistics delivery timeliness, optimize warehousing and logistics partners, and ensure compliance with the new delivery rate requirements. The top priority action: review and adjust existing delivery strategies this week to meet the 90% on-time delivery rate requirement.