Amazon US Black Friday and Cyber Monday Deal Submissions Closed October 20
Amazon US’s Black Friday and Cyber Monday Deal submission window closed on October 20, 2026; submitted promotions still require platform approval.
What are the key facts?
- 1US Black Friday and Cyber Monday Deal submissions closed on October 20, 2026
- 2Submitted promotions are not guaranteed approval or launch
- 3Amazon will continue checking account health, Deal Health, product detail page quality, and payment and tax settings
What happened?
Amazon’s Black Friday and Cyber Monday Deal submission window for US sellers closed on October 20, 2026. Even if a seller submitted a promotion, it is not guaranteed to be approved or go live. The platform will continue checking account health, Deal Health, product detail page quality, and payment and tax settings. The change primarily affects brands, FBA sellers, and third-party sellers planning to participate in the US Black Friday and Cyber Monday promotions. Products not submitted by the deadline will generally be unable to access the corresponding official Deal placements. Sellers must also check promotion status, inventory, price history, and account performance, while watching for stockouts, pricing noncompliance, variation errors, or missing tax information that could lead to cancellation.
What does this mean for cross-border sellers?
The US Black Friday and Cyber Monday Deal submission window closed on October 20, 2026, so products submitted late will generally be unable to access official Deal placements. Submitted products can still be canceled because of account health, Deal Health, detail-page, inventory, pricing, variation, or tax-document issues. Sellers should shift to item-by-item verification of eligibility for submitted promotions.
What should sellers do now?
- 1This week, open the submitted Black Friday and Cyber Monday promotions for the US store and check each promotion’s status, Deal Health, account health, payment settings, and tax settings; create an exception list and ensure every item has a resolution.Listing character checker
- 2For submitted US promotion Listings, use a Listing character-limit checker to review titles, bullet points, descriptions, and other detail-page content one by one; correct over-limit or clearly noncompliant items and save before-and-after records.
- 3Create an inventory review sheet for FBA and third-party products included in submitted promotions; check sellable inventory, stockout risk, price history, and variation relationships for each product, and produce a list of products with stockouts, pricing noncompliance, or variation errors.Procurement List
- 4For US promotion Listings that were not approved or have abnormal statuses, recheck detail-page images and copy, keywords, and variation information; complete one round of Listing optimization and save the changes and review results for each product.Listing Optimizer