Amazon US FBA Peak-Season Rates Take Effect on October 15
Amazon announced its 2026 US FBA peak-season rates, applicable from October 15, 2026, through January 14, 2027.
What are the key facts?
- 1US FBA peak-season rate period: October 15, 2026–January 14, 2027
- 2Fees are calculated by the date the product ships from the fulfillment center
- 3Some large standard-size fulfillment fees rise from $6.14 to $6.53
What happened?
The 2026 US FBA rate information published in Amazon Seller Central shows that peak-season rates apply from October 15, 2026, through January 14, 2027. Fees are calculated based on when the product is shipped from an Amazon fulfillment center, rather than when the buyer places the order. Therefore, orders placed before October 15 but shipped on or after October 15 may also be charged peak-season FBA fulfillment fees. The page gives examples in which the fulfillment fee for some large standard-size products rises from $6.14 during the non-peak season to $6.53 during peak season; the example for extra-large products weighing 0 to 50 pounds rises from $44.19 to $46.92, while the example for products weighing 50 to 70 pounds rises from $48.57 to $51.38. The change directly affects US sellers using FBA, particularly those selling low-average-order-value, heavy, large-size, and lower-margin products.
What does this mean for cross-border sellers?
From October 15, 2026, through January 14, 2027, US FBA peak-season fees are calculated based on when the product ships from the fulfillment center, not when the buyer places the order. Sellers using FBA for low-average-order-value, heavy, large-size, and low-margin products should recalculate peak-season gross margin, advertising tolerance, and replenishment batches to avoid carrying over off-peak promotional prices.
What should sellers do now?
- 1Compile the dimensions, weight, and fulfillment fees for US FBA products, with particular attention to large standard-size products and extra-large products weighing 0 to 50 pounds and 50 to 70 pounds. Create a comparison table of peak-season and non-peak-season fees.Dimensional weight
- 2Recalculate peak-season gross margin for US FBA products, including at minimum the large standard-size fulfillment-fee examples of $6.14 and $6.53 and the corresponding extra-large-product fees. Produce a list of SKUs requiring price or promotion adjustments.Profit calculator
- 3Check orders placed before October 15 that may ship on or after October 15, along with replenishment batches. Mark products that may be subject to peak-season rates based on ship date and complete a pending-review record.Procurement List
- 4Review promotion and advertising budgets for low-average-order-value, heavy, large-size, and lower-margin US FBA products. Reassess the affordable range using peak-season costs and create a decision table for pausing, adjusting, or continuing spending.