Amazon US Tightens Business-Hour Delivery Requirements for Business Orders
Amazon requires US sellers fulfilling Amazon Business orders themselves to maintain at least a 90% Business Hour Delivery Rate; sellers that fail to improve may lose eligibility to sell to business buyers.
What are the key facts?
- 1US sellers fulfilling Amazon Business orders themselves must maintain at least a 90% Business Hour Delivery Rate
- 2The Business Hour Delivery Rate is calculated over a rolling 14-day period
- 3Sellers that do not improve by October 30, 2026, may lose Amazon Business selling eligibility
- 4FBA eligibility and regular retail buyer orders are not directly affected
What happened?
Amazon US has introduced a Business Hour Delivery Rate requirement for seller-fulfilled orders serving Amazon Business buyers. Sellers must maintain a rate of at least 90%, calculated over a rolling 14-day period based on whether orders are delivered within the buyer’s business hours. Sellers that previously fell below the threshold and received a notification may have their self-fulfilled products removed from eligibility for Amazon Business sales if they have not improved by October 30, 2026. The rule directly affects sellers using FBM, their own warehouses, or third-party overseas warehouses whose customers include business purchasers. FBA eligibility and orders from regular retail buyers are not directly affected by this rule.
What does this mean for cross-border sellers?
US sellers using FBM, their own warehouses, or third-party overseas warehouses to serve business buyers must continuously maintain a Business Hour Delivery Rate of at least 90%. The metric is calculated over a rolling 14-day period. Products from sellers that received a notification and do not improve by October 30, 2026, may lose eligibility to sell to Amazon Business buyers.
What should sellers do now?
- 1This week, log in to Account Health for the US store, identify products using FBM, your own warehouse, or a third-party overseas warehouse that serve Amazon Business, review the rolling 14-day Business Hour Delivery Rate, and complete a list of SKUs below 90%.Dimensional weight
- 2For each SKU below 90%, review handling time, transit time, and carrier settings. Prioritize bulky items, B2B consumables, and industrial products, submit screenshots of the configurations before and after changes, and confirm that the metric will continue to be tracked on a rolling 14-day basis.
- 3Set up daily monitoring for US self-fulfilled products that have received a corrective-action notification, record changes in the Business Hour Delivery Rate, and verify a rate of at least 90% by October 30, 2026, producing a list of products at risk for business orders.