Amazon US to Enforce Delivery Rate Requirement for FBM Orders
Amazon US will monitor Business Hour Delivery Rate for FBM orders, requiring a rolling 14-day rate of at least 90%; failure to improve may affect eligibility to sell to Amazon Business customers.
What are the key facts?
- 1Business Hour Delivery Rate monitoring for US self-fulfilled orders begins September 30, 2026
- 2At least 90% over a rolling 14-day period
- 3Measures delivery during business customers’ business hours
- 4Products that do not improve may stop being offered to Amazon Business customers
- 5FBA and retail-order eligibility are not directly affected
What happened?
An Amazon Seller Central notice states that, from September 30, 2026, US sellers must monitor Business Hour Delivery Rate for self-fulfilled orders. The metric is evaluated over a rolling 14-day period and must reach at least 90%. It primarily measures whether orders shipped to Amazon Business customers are delivered during their business hours. If the metric falls below the requirement, Amazon will first notify sellers and provide improvement suggestions. If performance has not improved by October 30, 2026, affected seller-fulfilled products may be stopped from sale to Amazon Business customers. FBA and retail-order eligibility are not directly affected by this rule. The change mainly concerns FBM sellers, wholesale sellers, and merchants selling office supplies, industrial products, consumables, and equipment to business customers. Sellers should check carrier delivery windows, handling times, shipping templates, and weekend delivery settings, and consider enabling Automated Handling Time, Shipping Settings Automation, and Amazon Buy Shipping.
What does this mean for cross-border sellers?
US FBM sellers need to include delivery performance during Amazon Business customers’ business hours in their routine monitoring and maintain a rolling 14-day Business Hour Delivery Rate of at least 90%. Failure to improve may cause affected seller-fulfilled products to stop being offered to Amazon Business customers, while FBA and retail-order eligibility are not directly affected.
What should sellers do now?
- 1This week, review handling times, shipping templates, and weekend delivery settings for US FBM listings of office supplies, industrial products, consumables, and equipment. Create an itemized checklist and flag every configuration that does not cover business hours.Listing character checker
- 2For self-fulfilled orders sent to Amazon Business customers, verify carrier delivery windows against actual receipt performance. Calculate Business Hour Delivery Rate on a rolling 14-day basis and produce a list of products at or below 90%.
- 3Evaluate and configure Automated Handling Time, Shipping Settings Automation, and Amazon Buy Shipping for the US FBM store. Retain activation results and shipping-template screenshots for later review.