Amazon US to Tighten Delivery-Time Requirements for Seller-Fulfilled Orders
Starting September 30, 2026, the US store will require seller-fulfilled orders to maintain a Business Hour Delivery Rate of at least 90%; failure to improve may affect eligibility for Amazon Business products.
What are the key facts?
- 1US store delivery-rate requirement starts September 30, 2026
- 2Seller-fulfilled orders must maintain a Business Hour Delivery Rate of at least 90%
- 3Metric is calculated on a rolling 14-day basis
- 4Failure to improve may result in the disabling of Amazon Business seller-fulfilled products
- 5FBA and retail product eligibility will not be affected
What happened?
Amazon’s seller forums disclosed that the US store will introduce a new Business Hour Delivery Rate requirement for seller-fulfilled orders. Starting September 30, 2026, the relevant seller-fulfilled orders must maintain a rate of at least 90%, measured on a rolling 14-day basis. If performance has not improved by October 30, 2026, seller-fulfilled products available to Amazon Business customers may be disabled. The announcement also states that FBA and retail product eligibility will not be affected. The announcement was published before the current 48-hour window and therefore should not be counted as news from the past 48 hours, but its rules remain directly relevant to the operations and performance management of US seller-fulfilled sellers.
What does this mean for cross-border sellers?
US seller-fulfilled sellers should monitor the rolling 14-day Business Hour Delivery Rate from September 30, 2026, and ensure it remains at least 90%. If performance has not improved by October 30, 2026, seller-fulfilled products for Amazon Business customers may be disabled; FBA and retail product eligibility will not be affected.
What should sellers do now?
- 1Log in to Seller Central this week, check the Business Hour Delivery Rate and rolling 14-day performance for US seller-fulfilled orders, and record the current gap from the 90% requirement.Platform Policy
- 2Compile a list of seller-fulfilled products currently available to Amazon Business customers, and mark their delivery performance and potentially affected products.
- 3Create a remediation list for seller-fulfilled products below 90%, and continue reviewing rolling 14-day data before September 30, 2026.