Amazon's 75-Character Title Policy Also Applies to Its Own Listings
Amazon has confirmed that its 75-character product title limit policy also applies to its own products. This move is aimed at standardizing platform regulations to alleviate seller concerns about unfair competition, while encouraging sellers to utilize the ‘product highlights’ field for keyword optimization.
What are the key facts?
- 1Amazon
- 2Product title limit 75 characters
- 3Applies to both own and third-party sellers
What happened?
Amazon announced that the 75-character title limit policy has been extended to its own products. Since the policy was issued in June, over 984 million titles have been updated. Amazon advises sellers to move excess keywords to the 'product highlights' field to maintain search visibility.
What does this mean for cross-border sellers?
Sellers need to optimize titles promptly to avoid automatic system modifications, while effectively using the 'product highlights' field to ensure visibility in searches.