Amazon's New Rule: Product Title Limit Set at 75 Characters, Effective Today
Amazon officially implements a product title length limit, requiring titles to not exceed 75 characters and introducing a 125-character 'Item Highlights' field. This policy took effect on August 10, aiming to optimize search display results, and sellers must promptly adjust existing listings to comply.
What are the key facts?
- 1Title limit of 75 characters
- 2New 125-character Item Highlights field
- 3Effective August 10
What happened?
Starting August 10, Amazon requires all product titles (excluding media categories) to be limited to 75 characters, with a new 125-character Item Highlights field added. Sellers can update in bulk through the seller platform, and the system will automatically recommend compliance adjustments.
What does this mean for cross-border sellers?
Sellers must immediately check and shorten product titles to ensure core keywords are represented within 75 characters, while using the new Item Highlights field to supplement product selling points to avoid compromising search ranking.