Amazon’s New Seller Central Will Gradually Become the Default Interface
Amazon will gradually roll out the new Seller Central and reorganize features across six workspaces; sellers may no longer be able to switch back to the old interface.
What are the key facts?
- 1New Seller Central will gradually become the default experience
- 2Sellers may no longer be able to switch back to the old interface
- 3Features have been reorganized into six workspaces
- 4The interface switch will not change core account or business data
- 5SP-API and third-party tools are expected to continue operating
What happened?
The Amazon seller forums published guidance on using the new Seller Central around October 1, 2026, stating that the new backend will gradually become the default experience and that sellers may no longer be able to switch back to the old interface. Features in the new version have been reorganized into My Business, Products, Supply Chain, Orders, Finance, Marketing, and Account Health workspaces. The announcement states that seller account data, products, inventory, order history, advertising campaigns, promotions, and FBA settings will not change because of the interface switch. SP-API and third-party tools are also expected to continue operating in principle. However, menu paths, tool entry points, and operating logic have changed, which may affect the daily operating efficiency of cross-border teams, particularly sellers relying on remote teams, outsourced operations, or automated processes. Sellers can familiarize themselves with the new tool locations in advance and check employee permissions, browser bookmarks, operating manuals, and the page-scraping logic of third-party software. The currently available information mainly concerns the interface migration and does not indicate changes to commissions, FBA fees, or sales rules themselves.
What does this mean for cross-border sellers?
The new Seller Central will gradually become the default experience, and sellers may no longer be able to switch back. Teams need to adapt to the menu paths and operating logic across the six workspaces. Account, product, inventory, order, advertising, promotion, and FBA settings will not change because of the interface switch, but permissions, bookmarks, manuals, and page-scraping workflows may affect daily operating efficiency.
What should sellers do now?
- 1Log in to each operating store this week, locate customer service, order, and after-sales entry points across the six workspaces, record the old and new paths, and create and review an operational cross-reference table for the team.AI Customer Service
- 2Check Seller Central permissions, browser bookmarks, and operating manuals for remote teams and outsourced personnel this week. Test whether customer service workflows can be completed, and produce a permissions list, a list of broken links, and updated guidance.
- 3Test the new entry points in stores using page scraping or automation this week, focusing on order, product, and advertising workflows. Record abnormal pages and prepare a third-party tool compatibility check.