TikTok Shop Updates AIGC Guidelines for Indonesia and the Philippines
TikTok Shop has updated AIGC rules for Indonesia and the Philippines, emphasizing that product information and displayed results must not be misleading.
What are the key facts?
- 1TikTok Shop updates AIGC guidelines for Indonesia and the Philippines
- 2AI-generated content is not comprehensively prohibited
- 3AI materials must match real product characteristics
- 4The platform prohibits falsified skincare and weight-loss results
What happened?
TikTok Shop updated its guidelines for AI-generated content in Indonesia and the Philippines on October 19. The guidelines clarify that AI-generated content is not comprehensively prohibited: sellers may use AI to assist creative production, but generated product images, videos, and human representations must match the real product’s color, size, material, function, design, and weight. Content must not add product features that do not exist. The platform also prohibits using AI, filters, or post-production effects to falsify results for skincare, weight-loss, hair-growth, and similar products. Beauty, personal care, apparel, home, and health-related sellers are particularly affected because these categories are prone to exaggerated results or fabricated before-and-after comparisons. Cross-border sellers should also note that AI materials may violate the rules if they mislead consumers about expected usage results, even when the product itself has not been directly altered.
What does this mean for cross-border sellers?
Indonesia and the Philippines do not comprehensively prohibit AIGC, but generated images, videos, and human representations must match the real product’s color, size, material, function, design, and weight. Beauty, personal care, apparel, home, and health sellers must also avoid falsifying skincare, weight-loss, hair-growth, and similar results, and should align product pages, videos, and livestreams.
What should sellers do now?
- 1For beauty, personal care, apparel, home, and health products on the Indonesia and Philippines sites, compare AI materials with real samples item by item and check color, size, material, function, design, and weight. Produce a six-attribute consistency table.AI Photo Tagging
- 2Remove exaggerated results and fabricated before-and-after content from product pages, short videos, and livestreams. Focus on skincare, weight-loss, and hair-growth claims, create a violation checklist for each listing, and ensure unpublished materials contain no falsified results.Listing Optimizer
- 3For shops using AIGC, archive real-sample shooting records, original materials, and AI-editing explanations. Cross-check product pages, short videos, and livestreams, and produce a conflict checklist covering size, function, and results.