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TikTok Shop has significantly tightened compliance requirements for promotional content and AI-generated content in 2026. The platform explicitly prohibits false advertising and has introduced stricter regulations for live commerce qualification and business disclosures.
The U.S. Department of Homeland Security (DHS) has recently added 43 Chinese entities to the Uyghur Forced Labor Prevention Act (UFLPA) Entity List. This means that compliance reviews of supply chains for affected companies will be stricter, placing higher requirements on cross-border exporting companies' supply chain traceability.
Article 50 of the EU AI Act officially came into force on August 2, emphasizing enhanced transparency in AI applications. Merchants must clearly inform users that they are interacting with AI during human-computer interactions and label AI-generated content.
TikTok has been fined 10.3 billion won by local regulators for violations in the South Korean market. This penalty reflects the increasing compliance pressure TikTok faces in overseas markets, prompting sellers to closely monitor legal compliance developments on the platform in various countries.
TikTok Shop tightened its promotional content policies in 2026, focusing on prohibiting false advertising and misleading marketing. The platform requires all commercial content to be clearly disclosed and strictly labeled for AI-generated content, with violators facing risks of listing removal or account suspension.
Brands like SharkNinja are resisting AI-generated promotional videos on TikTok Shop, demanding creators cease using AI-generated fake product demonstrations. TikTok permits the use of AI content but requires disclosure and prohibits misleading statements; violations will result in commission deductions.
The Vietnam Drug Administration (DAV) recently revoked 313 cosmetics registration numbers in bulk, aiming to clean up zombie registrations from the market. Related brand products are immediately disqualified for circulation in Vietnam, and e-commerce sellers must self-check and remove corresponding products to avoid compliance penalties.
The EU Carbon Border Adjustment Mechanism (CBAM) officially entered its implementation phase on January 1, 2026. Exporting companies in relevant industries must fulfill strict emissions reporting obligations and purchase carbon certificates, which will directly impact the cost structure and compliance thresholds for exporting to the EU.
The U.S. Department of Homeland Security has added 43 Chinese companies to the Uyghur Forced Labor Prevention Act (UFLPA) entity list on the grounds of suspected forced labor, marking the largest single addition since the law's implementation. Products from these companies will face automatic detention and stringent supply chain scrutiny when entering the U.S. market.
TikTok Shop has entered a 'compliance-first' phase in 2026, implementing strict scoring-based enforcement, category thresholds, and logistics rules. Sellers who do not adjust their operational strategies in time will face the risks of fund freezes and store closures.
TikTok Shop has updated its product safety and compliance policies, introducing new appeal guidelines and strengthening measures against false logistics tracking information. Sellers must ensure the accuracy of logistics tracking to avoid store suspension due to violations.
The Turkish government will enforce new regulations starting August 1, aimed at increasing e-commerce transparency and protecting consumers. The new policy sets stricter compliance requirements for AI-generated advertising content, influencer marketing, and promotional activities, mandating companies to handle consumer complaints more systematically to combat misleading advertising and unfair competition.
In 2026, global e-commerce faces a more complex compliance environment. The European Union has eliminated tax exemptions on goods under €150 and introduced duties and handling fees, directly increasing operational costs for cross-border sellers and requiring improved data management and compliance capabilities.
The U.S. Consumer Product Safety Commission (CPSC) has issued an urgent warning requiring consumers to immediately stop using Sperax-brand walking pads and treadmills. The products pose serious fall, overheating, and fire hazards, and the importer has refused to cooperate with the recall. Related products were sold on platforms including Amazon, Walmart, Newegg, and eBay.
In the June policy update, TikTok Shop emphasizes stronger enforcement of logistics tracking compliance. The platform will crack down on false deliveries and discrepancies between logistics information and actual shipments. Violating sellers may face extended settlement periods or account suspension.
TikTok Shop has tightened compliance policies in 2026, particularly targeting false advertising and misleading marketing. The platform requires all commercial content to be explicitly disclosed and imposes strict regulations on AI-generated content. Sellers must ensure product descriptions in live streams and short videos match the actual products, or face risks of removal or account suspension.
The U.S. Consumer Product Safety Commission (CPSC) has issued an urgent warning for consumers to immediately stop using Sperax brand treadmills and walking machines due to serious fall, overheating, and fire risks.
Amazon has released new regulations requiring sellers to label all images of characters generated by AI in product detail pages and A+ content to ensure content transparency.
The 10% temporary tariff on imported goods from around the world has expired on July 24. This change directly impacts the logistics cost structure for cross-border sellers, who need to promptly assess changes in tariff costs and adjust pricing strategies accordingly to maintain market competitiveness.
With the tightening of review rules by the United States Patent and Trademark Office (USPTO), the compliance threshold for trademark registration has significantly increased. Sellers must closely examine their service providers' agent qualifications, professional search capabilities, and full-service chains to avoid brand registration failures or application rejections due to improper agency.