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On July 29, Huakai Yibai, a publicly listed cross-border e-commerce company, saw its stock price plummet 13.51%, with a net capital outflow of 36.5786 million yuan. Being a leading enterprise in the industry, its capital market fluctuation reflects investor concerns about the current growth pressures and compliance costs in the cross-border e-commerce sector.
Amazon has announced the full opening of its 'Seller University' resources, which can now be accessed by any user without the need for a sales account registration. The platform includes comprehensive training courses from basic store setup to advanced advertising, aimed at lowering the barriers to entry for e-commerce and attracting more potential sellers.
Amazon's MCF service has recently introduced a 35% discount on shipping fees for TikTok Shop orders. This policy aims to attract more sellers using Amazon's logistics services for their TikTok Shop sales by reducing logistics costs and improving multi-platform operational efficiency.
The TikTok Shop's annual mid-year promotion in the U.S. successfully ended, showing nearly 2x year-on-year growth in the cross-border POP sector. The platform emphasized the key role of the ACE operating methodology (Good Products, Good Content, Good Marketing) in driving cooperative growth across influencer content, merchant content, and mall search.
Walmart has introduced the 'New-Seller Savings' support program for new sellers joining the Marketplace. The program aims to help new sellers reduce initial operating costs by lowering commissions, providing WFS fulfillment discounts, and advertising credits.
The U.S. Department of Justice ruled that TikTok is no longer restricted by the government device ban, as it has restructured into an independent entity controlled by U.S. investors. This alleviates compliance concerns for brands advertising in the U.S.
By 2026, global cross-border e-commerce GMV is expected to reach $1.3 trillion, a year-on-year growth of 19%. However, uncertainty in tariff policies and exchange rate fluctuations have become major operational risks for DTC brands.
Japanese AI cross-border e-commerce platform SAZO has secured ¥3.21 billion in Series A funding. The company plans to utilize the funds to strengthen its AI-driven commercial infrastructure and accelerate global expansion, particularly by optimizing logistics networks in the US to automate handling of language, currency, and tariff challenges.
Payment platform EBANX collaborates with Pagaleve to launch the "Pix 4x" installment payment service in Brazil. This option allows consumers to make payments in installments without a credit card through the Pix system, aiming to reach 60 million consumers in Brazil without credit cards and lower the barriers for cross-border shopping.
Lianlian DigiTech has been included in CNBC's 'World Top Fintech Companies' list for the second consecutive year. The company currently holds 68 global payment licenses, focusing on optimizing cross-border payments, compliance, and risk management using AI technology to provide financial infrastructure for businesses going abroad.
Walmart has introduced the 'New-Seller Savings' support program for new sellers joining its Marketplace. The program aims to reduce startup costs for new sellers by lowering commissions, providing WFS fulfillment discounts, and offering advertising credits to help them quickly gain a foothold on the Walmart platform.
TikTok Shop is testing a paid membership program called "TikTok Shop Plus" aimed at increasing user retention through benefits like free shipping and discounts, in order to reduce the rate of users switching to Amazon after discovering products on the platform.
Amazon announces that the 'Seller University' will be open to the public, allowing individuals to learn comprehensive e-commerce operations knowledge such as listing optimization and advertising without needing to register a seller account.
Starting July 27, Amazon will impose a 75-character limit on non-media product titles, requiring any excess specification information to be moved to a newly added "Item Highlights" field to optimize search display.
Walmart announces a "negative keyword" feature for Sponsored Products advertisers, allowing sellers to exclude irrelevant search terms, optimizing ad spend and improving conversion efficiency.
Amazon has removed the independent seller performance qualification limit for the Featured Offer (formerly Buy Box), integrating metrics like order defect rate into a comprehensive weighted formula instead of serving as a standalone entry threshold.
Meta officially released a standalone seller app aimed at enhancing the professional operation capabilities of Facebook Marketplace. The app integrates AI tools to support automated copy generation and inventory management, providing sellers with more efficient transaction processing and data analytics panels.
Amazon announced the full opening of 'Seller University', removing the restriction of access only to users with selling accounts. This move aims to lower the barriers to entry for e-commerce and provide more systematic training resources for potential sellers.
Amazon announces lower access barriers for educational resources, with its 'Seller University' platform now freely accessible to the public. Any user can access comprehensive training courses on listing optimization, pricing strategies, logistics, and advertising without registering for an Amazon seller account.
The U.S. Department of Justice ruled that TikTok U.S. (owned by American investors) is no longer subject to the government device ban. This legal de-risking eliminates significant compliance issues for TikTok's e-commerce ad investments.