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During Amazon Prime Big Deal Days, selected deals will be updated three times daily, with discounts reaching 55% or more on some products; promotional items are generally available while supplies last.
Eurostat data shows retail trade volume rose 0.1% month on month in both the euro area and the EU in August 2026, while the EU increased 1.2% year on year.
Amazon's 2026 Prime Big Deal Days will take place in the United States from October 6 to 7, running for 48 hours and covering multiple consumer categories.
Impact.com industry data showed retail and shopping GMV reached $14.4 billion in the second quarter of 2026, up nearly 450% year over year, making creator marketing an increasingly measurable sales channel.
Forrester said Amazon and Walmart together accounted for nearly 70% of sales growth among the top 10 U.S. retailers, with platform competition expanding into fulfillment, content, advertising, and customer experience.
Asian e-commerce parcel shipments to the United States temporarily slowed in early October 2026, while new air freight demand mainly came from servers, semiconductor equipment, data center components, and high-value consumer electronics.
Amazon will hold Prime Big Deal Days on October 6–7, 2026, covering more than 35 categories and featuring updated limited-time deals throughout the event.
Amazon’s fall 2026 Prime Big Deal Days will take place from October 6 to 7, covering 22 countries and more than 35 categories, with three rounds of featured deals updated daily in the United States.
Amazon Prime Big Deal Days runs from October 6 to 7, with discounts of up to or exceeding 55% on some products and Today’s Big Deals updated daily.
From September 28 to October 4, the Drewry Global Container Index fell 0.76%, while spot rates from Asia to the U.S. West Coast rose 0.74%; blank sailings were expected to account for about 8% in October.
U.S. consumers are placing greater importance on fast delivery, easy returns, and transaction trust, while the share of purchases from China rose from 60% in 2025 to 63% in 2026.
Changes to low-value import tariff rules have reduced some U.S. e-commerce small-parcel volumes, temporarily slowing the Asian air freight market in early October, while Q4 capacity demand shifts toward high-value goods.
Amazon, Walmart and Target will run concentrated fall promotions in early October, making the first week of October an important sales window in the U.S. market.
China and the United States announced a “30 billion to 30 billion” reciprocal tariff-reduction framework. Some Chinese consumer goods exported to the U.S. may receive more favorable treatment, but domestic procedures, customs implementation, and official documents are still pending.
US retailers expect imports to reach a yearly peak in September 2026, while typhoons, canal restrictions and ongoing restocking demand could intensify cross-border logistics pressure.
Costco’s digital sales are expected to grow, and consumers are increasingly willing to buy everyday goods and household replenishment products online; sellers need to assess warehousing and compliance when selecting products.
U.S. consumers remain affected by price sensitivity and budget constraints, creating relatively stronger opportunities for everyday goods, household necessities, and low-cost alternatives.
AI shopping agents may become an important holiday-season traffic source, requiring sellers to improve product attributes, inventory, delivery, returns, and review information.
Sephora tested TikTok Shop with creators, its store has sold nearly 2,300 products, and it plans to launch new products monthly.
eMarketer says TikTok Shop has become an important platform participant in the U.S. market, while sellers face higher traffic costs, fulfillment requirements, and margin pressure.