Amazon Prime Big Deal Days to Update Deals Three Times Daily, With Discounts of Up to 55%+
During Amazon Prime Big Deal Days, selected deals will be updated three times daily, with discounts reaching 55% or more on some products; promotional items are generally available while supplies last.
What are the key facts?
- 1Today’s Big Deals updated three times daily
- 2Promotion runs October 6–7
- 3Some products discounted 55% or more
- 4Promotional items generally available while supplies last
What happened?
Amazon will hold its promotion from October 6 to 7 and schedule three daily updates to “Today’s Big Deals” at midnight, 8 a.m., and 1 p.m. Pacific Time. Discounts on some products will reach 55% or more, and promotional items are generally available while supplies last. The promotion covers brand sellers, consumer electronics sellers, beauty sellers, home sellers, and holiday-product sellers participating in Prime Big Deal Days. For sellers, promotional traffic will not be released all at once but redistributed across multiple time slots. As a result, concentrating advertising budgets, coupons, Lightning Deals, and off-site traffic in a single period could mean missing later traffic peaks. Amazon also emphasized that many products would be offered at their lowest prices of the year, so post-event price changes could affect conversion rates, price competitiveness, and price anchors before Black Friday. Sellers can separately calculate actual selling prices, advertising ACOS, gross margins, and return rates during the event.
What does this mean for cross-border sellers?
Traffic from the October 6–7 promotion will be released in batches at midnight, 8 a.m., and 1 p.m. Pacific Time. Sellers should not concentrate advertising, coupons, Lightning Deals, and off-site traffic in a single period. Promotional inventory is available while supplies last, and some discounts reach 55% or more; post-event price changes may also affect conversion rates, price competitiveness, and price anchors before Black Friday.
What should sellers do now?
- 1Create a stock-preparation checklist for brand, consumer electronics, beauty, home, and holiday-product stores participating in Prime Big Deal Days; check inventory at midnight, 8 a.m., and 1 p.m. Pacific Time and keep three inspection records.Procurement List
- 2For priority Listings participating in Prime Big Deal Days, separately calculate actual selling prices, advertising ACOS, gross margins, and return rates from October 6 to 7, and prepare a product-level profit review table.Profit calculator
- 3For priority Listings whose prices will be raised after the event, recalculate the break-even point using the actual promotional selling price and record each product whose price competitiveness or pre-Black Friday price anchor may be affected.Breakeven calculator