Asia-Europe E-commerce Volumes Below Last Year, High-Value Cargo Supports Air Freight Demand
Recent Asia-Europe e-commerce volumes are below last year’s level, while high-value electronics and other cargo support air freight demand and the cost advantage of low-value direct mail weakens. (Based on the summary)
What are the key facts?
- 1Asia-Europe e-commerce volumes remain below last year’s level
- 2High-value cargo is an important source of air freight demand
- 3The cost advantage of low-value direct mail continues to weaken
What happened?
In the recent Asia-Europe cross-border logistics market, e-commerce volumes remain below last year’s level. Important sources of air freight demand primarily include high-value electronics, servers, semiconductor equipment, and data center-related cargo. At the same time, the former cost advantage of low-value direct mail continues to weaken. The market shift indicates that the cargo mix in Asia-Europe cross-border transportation is becoming more concentrated in high-value goods and cargo related to data centers and semiconductors, while the cost advantage of the traditional low-value direct mail model is narrowing.
What does this mean for cross-border sellers?
Asia-Europe e-commerce volumes remain below last year’s level, while air freight demand is increasingly supported by high-value electronics, servers, semiconductor equipment, and data center-related cargo. Sellers of low-value goods should recalculate the cost advantage of direct mail and check whether their current product mix still matches their transportation methods.
What should sellers do now?
- 1Use a profit calculator to enter current logistics costs for high-value electronics, servers, and other cargo on Asia-Europe routes, as well as low-value direct-mail goods. Cover key stores and SKUs, and produce a profit comparison table for the two product categories.Profit calculator
- 2Use a break-even calculator to review the prices and order costs of low-value direct-mail goods across key listings in the Asia-Europe markets. Identify products that cannot cover current costs and create a price-adjustment or campaign-suspension list.Breakeven calculator
- 3Use a replenishment list to organize stock items for high-value electronics, servers, semiconductor equipment, and data center-related cargo in Asia-Europe stores. Distinguish air-freight goods from low-value direct-mail goods and complete a categorized purchasing list.Procurement List