eBay Launches 2026 Livestream Commerce Grant Program
eBay launched the 2026 Up & Running Grants program, focused on supporting eBay Live sellers, with total funding of $100,000.
What are the key facts?
- 1$100,000 in funding
- 2Up & Running Grants
- 3eBay Live
What happened?
eBay officially announced the 2026 Up & Running Grants program. This year’s program focuses on livestream commerce and provides support for sellers involved with eBay Live, as the platform seeks to promote the development of its livestream shopping business.
According to information released by eBay, the program provides a total of $100,000 in funding, primarily to help small and medium-sized sellers build or develop livestream commerce operations. Named Up & Running Grants, the 2026 program’s focus has shifted from general seller support to the eBay Live livestreaming environment.
Official information shows that the funds will be provided to selected sellers to support their livestream operations. The announcement confirms the total funding, program name, and focus on eBay Live, but the available information does not disclose the number of selected sellers, the amount each seller may receive, the application deadline, or the evaluation criteria.
What does this mean for cross-border sellers?
eBay’s shift of its annual grants program toward livestream commerce shows that the platform is using funding and program resources to cultivate livestream sellers. Assuming that applying alone is sufficient without producing content consistently could mean missing the platform’s support window. Highest-priority action: Organize store performance data, a livestream plan, and a product list this week, then check the official program requirements and prepare application materials.