eBay Launches 2026 Up & Running Grants Program for Live Sellers
eBay launched its 2026 Up & Running Grants program, offering 10 sellers a total of $100,000, livestreaming equipment, and mentoring support, with a focus on eBay Live.
What are the key facts?
- 1$100,000 in total funding
- 210 sellers funded
- 3eBay Live livestreaming business supported
What happened?
eBay launched its 2026 Up & Running Grants program, which plans to provide a total of $100,000 in funding to 10 sellers. The program is aimed at sellers using or developing livestreaming businesses, and the support also includes professional livestreaming equipment and mentoring.
The program focuses on eBay Live's interactive livestreaming business and is intended to support sellers in livestream sales and community engagement. The report said the recipients include small and midsize sellers, with eligible business areas including collectibles and pre-owned luxury goods. Selected sellers can use the cash grants and supporting resources to upgrade their livestreaming businesses on eBay.
What does this mean for cross-border sellers?
By concentrating funding, equipment, and mentoring resources on eBay Live, eBay is making livestreaming an important channel for attracting vertical-market sellers. A common mistake is to focus only on the grant amount without preparing consistent livestream content and product assortments, making sustained conversion difficult. Highest-priority action: choose one vertical category this week and complete a short livestream script, product lineup, and post-stream metric plan.