eBay Launches 2026 Up & Running Grants to Support Live-Commerce Sellers
eBay has announced its 2026 Up & Running Grants program, allocating $100,000 to support 10 sellers developing their eBay Live businesses.
What are the key facts?
- 1Provides $100,000 in grant funding
- 2Supports 10 sellers in developing eBay Live case studies
- 3Supports categories including collectibles, luxury goods, and jewelry
What happened?
eBay officially announced its 2026 Up & Running Grants program, making live commerce a key focus of this year’s initiative. The program provides $100,000 in total grant funding to 10 selected sellers to support business development and live-shopping practices on eBay Live.
According to information released by eBay, the program focuses on product categories with strong interactive potential and suitability for live demonstrations, including trading cards, collectible toys, luxury watches, and jewelry. eBay said the participating sellers would receive support to further develop case studies for its eBay Live business.
The initiative was launched by eBay under the name Up & Running Grants, with its core purpose being to support seller participation in the platform’s live-commerce ecosystem through dedicated funding. Collectibles, luxury goods, and jewelry were identified by the company as priority areas, while specific grant amounts for individual sellers and the project implementation schedule were not disclosed.
What does this mean for cross-border sellers?
eBay is using funding support to move live shopping from an experimental project toward a seller growth channel, making collectibles, luxury goods, and jewelry especially relevant categories to watch. Do not view live streaming only as an additional exposure channel; without consistent content and host support, sellers may miss platform resources. Highest-priority action: Evaluate a group of products that are suitable for demonstration and explanation this week, and schedule an eBay Live test.