AI digestGenerated by Niceggie AI
eBay published its 2026 holiday selling playbook, covering selling features such as combined shipping and bundle discounts, along with peak-season operating practices.
Key decision points
- 1Published in August 2026
- 2Covers multiple selling features
- 3Explains bundle discounts and combined shipping
What this means for sellers
Holiday-season competition is shifting from discounts on individual items toward product bundles, offer design, and fulfillment coordination. eBay sellers should organize their peak-season inventory in advance. A common mistake is to copy everyday discounts without considering bundle purchases and combined-shipping scenarios, which can weaken conversion amid standardized competition. Top priority this week: select a group of complementary products and test bundle discounts alongside shipping-cost combinations.
Action items (within 24h)
According to reports, eBay released its 2026 Holiday Selling Playbook during a recent webinar for sellers. The playbook focuses on preparations for the 2026 holiday season, including consumer behavior insights, platform selling features, and promotional planning. The report said the guide highlights practices such as combining package shipping costs and setting up bundle promotions and discounts, and explains the scenarios in which the related features can be used. eBay hopes the playbook will help sellers prepare their holiday-season products, offers, and fulfillment arrangements. The report also said the guide incorporates consumer preferences and survey data, covering holiday shopping demand, product combinations, and promotional settings relevant to sellers.