TikTok Shop UK Tightens LIVE Auction Eligibility Requirements
The UK site requires both AHR and CHR to exceed 150 and requires account security and compliance checks for LIVE Auctions.
What are the key facts?
- 1A LIVE Auction store’s AHR must exceed 150
- 2When a creator account is used, its CHR must also exceed 150
- 3Sellers must go live through Seller Mode
- 4Auction products, inventory, brand authorization, and product status must match the LIVE presentation
What happened?
TikTok Shop UK’s LIVE auction rules show that stores using LIVE Auctions must meet multiple compliance conditions. Store AHR must exceed 150, the account must have no active restrictions, there must be no intellectual property violations, the account must pass security and compliance checks, and sufficient sellable inventory must be available. If a seller also uses a creator account for the LIVE stream, the creator health rating, or CHR, must also exceed 150. AHR and CHR both use a 0–1000-point system and generally start at 200 points, but store AHR violation points are managed over a 180-day period, while creator CHR uses a 90-day period. Sellers must go live through Seller Mode rather than Creator Mode and ensure that auction products, inventory, brand authorization, and product status match the LIVE presentation.
What does this mean for cross-border sellers?
Eligibility to use LIVE Auctions in the UK is directly tied to account health scores, restriction status, intellectual property compliance, and inventory conditions. Both the seller’s AHR and any associated creator account’s CHR must exceed 150. If the product, inventory, brand authorization, or product status does not match the LIVE presentation, or the wrong broadcast mode is used, the auction LIVE may not be compliant.
What should sellers do now?
- 1This week, check the AHR and CHR of UK auction stores and associated creator accounts, confirm that both exceed 150, review account restrictions, intellectual property violations, and security and compliance status, and retain a verification sheet.Listing Optimizer
- 2For each LIVE Auction, verify the auction products, sellable inventory, brand authorization, and product status against the LIVE presentation, use Seller Mode for the broadcasting account, and complete a per-session checklist.Procurement List