New U.S. Section 301 Tariff Policy: 10%-12.5% Tariffs on Goods from China and Other Economies
The U.S. government has imposed new tariffs of 10% to 12.5% on goods from multiple economies, including China, based on Section 301 of the Trade Act of 1974, requiring cross-border sellers to reassess their cost models.
What are the key facts?
- 1Effective Date: July 24, 2026
- 2Tariff Rate: 10% - 12.5%
- 3Applicable Economies: China, EU, UK, Japan, South Korea, and 60 others
What happened?
The U.S. Trade Representative's office announced that starting from July 24, 2026, a new tariff of 10% to 12.5% will be imposed on goods imported from 60 economies, including the EU, UK, Japan, South Korea, and China, which will face a 12.5% tariff. This policy covers nearly all imported goods and aims to replace previously expired temporary tariffs. Goods in transit are granted a grace period until July 28.
What does this mean for cross-border sellers?
Sellers must promptly update their cost structure calculations in response to the price pressure from the new tariffs. Priority action: Evaluate product pricing immediately and adjust if necessary to absorb or pass on the tariff costs.