TikTok Shop Announces 2026 U.S. BFCM Campaign Rules
TikTok Shop’s 2026 U.S. BFCM campaign will run from November 11 to November 30, and participating stores must meet rating, shipping, and account-health requirements.
What are the key facts?
- 1The 2026 U.S. BFCM campaign runs from November 11 to November 30
- 2Participating stores generally need a Shop Performance Score of at least 3.5
- 3The Late Dispatch Rate over the past 30 days must not exceed 20%
- 4The return period for eligible orders may be extended to February 10, 2027
What happened?
TikTok Shop updated its 2026 U.S. Black Friday & Cyber Monday (BFCM) seller campaign guide. The campaign will run from November 11 to November 30, 2026, Pacific Time. Participating stores generally need a Shop Performance Score of at least 3.5, a Late Dispatch Rate of no more than 20% over the past 30 days, and a healthy account; an AHR above 150 is preferred. If the SPS is below 3.0, the platform may revoke campaign benefits. Eligible products must also have sufficient inventory, accurate listing information, and no counterfeit or intellectual-property issues. For eligible orders sold from November 11 through December 31, the return period may be extended to February 10, 2027, although certain electronics, jewelry, and auction orders may be subject to exceptions.
What does this mean for cross-border sellers?
The 2026 U.S. BFCM campaign will test store ratings, shipping performance, listing compliance, inventory, and aftersales capacity at the same time. Sellers need to plan campaign benefits and return-related cash tied up in advance. For eligible orders, the return period may be extended to February 10, 2027, so sellers should also arrange post-campaign inventory, customer service, and cash management.
What should sellers do now?
- 1This week, screen U.S. products planned for BFCM participation, use Listing to check listing information, counterfeit, and intellectual-property risks, correct issues item by item, and produce a product compliance checklist to ensure every submitted product has been reviewed.Listing character checker
- 2Create a stock-preparation checklist for products in the November 11–30, 2026 campaign, verify sufficient inventory, shipping capacity, and registration status, and complete submission records at least two weeks before the campaign.Procurement List
- 3Create an extended-return tracking sheet for eligible orders sold from November 11 through December 31, covering through February 10, 2027, and flag exceptions for electronics, jewelry, and auction orders.AI Customer Service