TikTok Shop Releases Intellectual Property and Safety Transparency Report
TikTok Shop released an intellectual property and safety report, saying it rejected approximately 2 million noncompliant seller registration applications during a review period.
What are the key facts?
- 1TikTok Shop
- 2Intellectual property and safety report
- 3Approximately 2 million registration applications
- 4Merchant screening
What happened?
TikTok Shop officially released its latest intellectual property and safety report, outlining measures taken in merchant screening, intellectual property protection, and safety governance. The report said the platform has qualification-review and violation-blocking mechanisms at the merchant onboarding stage and rejected approximately 2 million noncompliant seller registration applications during a review period. The platform said these screening measures are intended to reduce the number of merchants that fail to meet requirements from entering the platform, while also combating counterfeit and substandard goods and protecting brand rights. The report also emphasized that intellectual property protection is part of the platform’s safety governance, and that the platform reviews merchant qualifications and related products.
What does this mean for cross-border sellers?
TikTok Shop continues to strengthen merchant onboarding, intellectual property, and safety reviews, making seller qualifications and authorization documents fundamental to operating on the platform. A common mistake is preparing only product images and sales proof, then补充 materials only after receiving a review or infringement notice. Highest-priority action: This week, verify the store entity, brand authorization, trademarks, and purchase invoices item by item, and keep standardized electronic files ready for submission.