TikTok Shop: Sales Suspended for Sellers Who Change Business Entity
TikTok Shop has updated its policy to enforce a 24-hour sales suspension for sellers who change their business entity, resetting all bank account binding information. Sellers must re-bind their accounts under the new entity name.
What are the key facts?
- 1Sales paused for 24 hours after entity change
- 2Complete reset of bank account binding
- 3Must re-bind bank account under new entity
What happened?
TikTok Shop has implemented stricter compliance requirements for sellers changing their business entity. A change will trigger an immediate 24-hour sales freeze, and existing bank account binding records will be cleared, requiring sellers to complete new entity qualification certification and bank account binding.
What does this mean for cross-border sellers?
Sellers planning company mergers or entity changes should prepare for a sales interruption period to avoid delays in fund recovery due to account resets.