TikTok Shop Tests Paid Membership Service “Shop Plus”
TikTok Shop is testing a paid membership plan in the United States similar to Amazon Prime, offering free shipping and exclusive discounts to encourage repeat purchases.
What are the key facts?
- 1Membership name: Shop Plus
- 2Free shipping, discounts, and coupons
- 3Monthly tiers: $6, $10, and $15
What happened?
TikTok Shop is testing a paid membership program called “Shop Plus” to attract more consumers. Depending on the tier, the program offers free shipping, exclusive discounts, and coupons. Monthly fees are $6, $10, and $15. The service is intended to encourage long-term repeat purchases, improve the shopping experience, monetize traffic, and increase user retention. The strategy could further strengthen TikTok’s competitiveness in ecommerce.
What does this mean for cross-border sellers?
A membership system could change traffic allocation and order economics. Sellers should monitor support policies for member orders and assess whether to join related promotions.