TikTok Shop Thailand Introduces New Customer Service and Product Compliance Rules
TikTok Shop Thailand has introduced new rules requiring sellers to ensure that product descriptions match the actual products and sets strict benchmarks for buyer message response rates, with penalties for non-compliance.
What are the key facts?
- 1Compliance correction required: Product description consistency by June 20, 2026
- 2Response rate assessment: Penalties for response rates below 85% after July 6, 2026
What happened?
TikTok Shop Thailand has officially released new regulations requiring sellers to rectify the consistency between product descriptions and actual products by June 20, 2026. Additionally, starting July 6, shops with a buyer message response rate below 85% within 12 hours will incur penalties. This regulation aims to enhance consumer satisfaction and service quality, and sellers need to prioritize compliance.
What does this mean for cross-border sellers?
Sellers in the Thailand market must strengthen customer service capabilities to meet response time standards, and rigorously verify product information to avoid compliance risks. Highest priority: Complete product information corrections by June 20, and establish customer response processes to ensure efficient replies.