TikTok Shop Thailand Launches New Compliance Regulations for Customer Service and Product Descriptions
TikTok Shop Thailand has released several new operational regulations, requiring sellers to rectify product description consistency by June 20. Starting July 6, the platform will implement a tiered penalty system for stores with a buyer message response rate below 85% within 12 hours.
What are the key facts?
- 1TikTok Shop Thailand
- 2Complete product description compliance by June 20
- 3Customer response rate assessment starting July 6
- 4Response rate below 85% will trigger penalties
What happened?
TikTok Shop Thailand has released new rules in batches: sellers must complete compliance rectifications to ensure product descriptions, attributes, and promotional content align with actual products by June 20; starting July 6, stores with a buyer message response rate below 85% within 12 hours will trigger tiered penalties. This new regulation aims to enhance customer satisfaction and overall service quality on the platform, ensuring consumers receive accurate information before making purchases. Sellers should remain alert to these changes to avoid impacting store reputation.
What does this mean for cross-border sellers?
Sellers should promptly review SKU information and activate automatic reply tools to ensure compliance with the response rate requirements and avoid affecting store weight. Top priority action: Conduct a comprehensive audit of product descriptions to ensure alignment with actual products.