TikTok Shop Thailand Launches New Customer Service and Product Compliance Regulations
TikTok Shop Thailand has recently released several compliance regulations, focusing on enhancing the authenticity of product descriptions and the responsiveness of customer service. Sellers must complete rectifications within the specified time and ensure that the shop's message response rate meets standards, or face penalties.
What are the key facts?
- 1Complete product description and actual consistency rectification by June 20
- 2Certain refund features launched for fruit categories
- 3Reply rate assessment starts July 6 (below 85% will incur penalties)
What happened?
TikTok Shop Thailand has announced new rules requiring sellers to complete alignment of product attributes and descriptions with actual products by June 20. Additionally, from July 6, the platform will assess store message response rates, and stores with rates below 85% will trigger a penalty scoring mechanism.
What does this mean for cross-border sellers?
Sellers in Thailand need to strictly self-check product listings and optimize customer service response efficiency to avoid store weight decline due to compliance issues.